About Me

I’m a highly experienced music marketing specialist with extensive label and artist management experience gained from working at some of the leading UK and global music and entertainment brands. Specialising in full campaign management and strategic marketing services including: release and streaming strategy, creative direction and commissioning, content and digital strategy, social and audience development, media planning and buying. 

I work in tandem with artists, managers and labels to create bespoke routes to market, deliver industry-leading campaigns and collaborate with all levels of management to ensure a team approach. My ultimate goal is to empower artists and brands in building enduring and successful businesses through tailored marketing strategies and initiatives.

Throughout my career, I have held a range of senior marketing positions at renowned organisations including Warner Music, Sony Music, Universal, and most recently FAE grp where, as VP of Marketing, I worked on breakthrough artists Flowerovlove, Deb Never, and Madison Beer. I have achieved multiple UK Top 5 and Top 10 singles and albums from David Guetta, Bat For Lashes, Tinie Tempah, UK #1 album from Royal Blood, UK #2 album from The Black Keys, plus globally successful campaigns for Mac Miller, Pussycat Dolls, Rita Ora and more.